Tuesday, January 3, 2012

The Macintosh Way - Guy Kawasaki

Ask forgiveness, not permission. When red tape and corporate policies get in the way, Macintosh Way employees do the right thing and ask for forgiveness later
The Macintosh Way is to do what's right for the customer and believe that everything else will fall into place. Most companies concentrate on the press and analysts, not the customer—that's watching the scoreboard instead of the rim. If you concentrate on the customer, the press and analysts will follow.
Truly, the Zen of the right development process is, "Ready, Fire, Aim." Do the product, then the research.
Disneyland has policy and Disneyland has implementation. Implementation supercedes policy and delights the customer. Underpromise and overdeliver for great support.