Thursday, October 8, 2009

Edward Tufte One Day Seminar

Edward Tufte

quotes and general notes:

  • Great designs are transparent
  • Never segregate data by the mode of production.
  • Show all the data, it provides credibility.
  • We should be concerned with the quality of thought.
  • Don't use lowest common denominator design or you will have an intellectual disaster.
  • Tables out perform graphs for data less than 1000 points.
  • Screens should be 95% content and 5% administrative debris (scrollbars, toolbars, etc.). Measure it.
  • Design the surface first. Outside-In design. iPhone designed the hardware platform before the software. iPhone has one of the highest DPI of any consumer device.
  • Don't provide an application solution.
  • Leave the UI alone once it's done.
  • There is no relationship between the amount of information and the ability to process. The human eye can process 10mbit/sec.
  • Don't be an original. Steal a good design.
  • Consider a "super graph". It unifies and relates the audience to the data or theme.
  • Increase information throughput
  • Examine how newspapers report data and clone it. Examine "Nature" magazine.
  • Multivariant problems are the only interesting problems.
  • Progress in technology is measured in resolution
  • Don't use legends on graphs. Put the text on the line.
  • Maximize content reasoning and minimize decoding
  • "We want to be approximately right rather than absolutely wrong"
  • Use Gill Sans Font
  • Annotate everything

about presentations

  • Show up early for your own presentation to meet people, to show a gracious gesture, and to hand out materials early.
  • Use presentations as a review of the material distributed prior to the meeting. Maybe simply ask "Are there any questions?" and end the meeting.
  • Use Power Point as a projector operating system
  • Give out handouts before meeting - people can read 2x-4x times faster than you can talk.
  • What is the problem?
  • Who cares? the relevance
  • The solution
  • Have a summary
  • Say you will answer questions when they are done reading
  • Use sentences. No laundry lists of nouns. Sentences for you to think causally.
  • Don't use bullet reveals.
  • Practice in front of a friend or a video camera
  • Turn off the video and listen to the audio
  • Ask a trusted friend for criticisim
  • Never begin with an all purpose joke
  • Never apologize at the start of the presentation
  • Stay out of the first person during the introduction
  • Stay on content
  • Finish early